Swot Analysis

Purpose:
To identify the internal strengths and weaknesses of an organisation or
project, and the external opportunities and threats the organisation or project
face.

The best time to use a SWOT Analysis is after you review progress and after
you have done some sort of environmental scan.
The process can be done for the organisation, departments, projects and
units. It can make a useful contribution to an organisational diagnosis.

SWOT stands for:
S = Strengths
W = Weaknesses
O = Opportunities
T = Threats

Strengths and weaknesses are factors that are internal to the organisation
and can be addressed within the organisation. Opportunities and threats are
external to the organisation and provide challenges to the organisation.

Time: You probably need about an hour to do a SWOT Analysis.
Steps:
1. Give each participant in this stage of the process a set of blank cards to record
Opportunities and Threats. They must answer the questions:
- What are the Threats facing us in the next period of time?
- What are the Opportunities facing us?

They should write only one threat or one opportunity on each card, but can have as
many cards as they need.
Ask the participants to place the cards in columns under the headings Opportunities and
Threats which you should put up on a board or wall.
Cluster similar issues and discuss. Get rid of duplicates. Reformulate if necessary.

STRENGTH














WEAKNESS












OPPORTUNITIES














THREATS